About Superior Attic Award-winning Insulators

Jonathan Rivera’s journey began in Far Rockaway, NY, but truly took shape after his family relocated to Austin, Texas when he was five. Raised in a home with limited resources and few visible opportunities, Jonathan learned early on that if he wanted more for his life, he’d have to build it himself. At 18, he followed his high school sweetheart, Whitney, to college in Denton—a move that marked the beginning of both his family and his mission. Now living in Flower Mound with Whitney and their two sons, Greyson and Ethan, Jonathan leads Superior Attic with the same mindset that shaped his path: a deep belief in creating opportunity—for himself, his team, and every family they serve.

Jonathan didn’t start with a degree or business plan—he started with hard work. His career began deep in the attics of Texas, working in rodent removal and restoration. Over time, he mastered every layer of the process—from removing old insulation to reinstalling new in a 150 degree attic. That experience eventually led him to launch and sell his first company, then build Superior Attic from the ground up. And while he later returned to school to pursue an MBA at SMU, it’s the hands-on lessons from years in the field that shaped his leadership.

For Jonathan, Superior Attic is more than just insulation and spray foam—it’s a platform for people to experience the comfort of true support & empowerment. He leads with a “seal every gap” mentality, relentlessly pursuing better systems, stronger teams, and customer experiences that feel intentional and personal. What fuels him most is helping others grow—whether it's a teammate stepping into leadership or a homeowner finally feeling at ease in their space. When he's not at work, you’ll find Jonathan up at 5 a.m. weight training with close friends, on a pickleball court, or soaking in time with his family. To him, Superior Attic is more than a company—it’s a lifestyle of integrity, relationships, well being, resilience and the belief that people are powerful.

With over 30 years of experience in the construction industry, Bill brings a deep well of knowledge and passion to his role as Project Coordinator at Superior Attic. Originally from Kansas, he began his career right out of high school and has worked in nearly every aspect of building and remodeling—from laborer to business owner to project manager. Bill is driven by a genuine desire to help homeowners make their spaces more efficient, affordable, and comfortable. He’s known for his calm problem-solving, ability to build trust with customers, and strong rapport with crews. Outside of work, he enjoys fishing, football, and spending time with his kids. Above all, Bill wants customers to know he truly cares about their experience and will always go the extra mile to make sure they’re taken care of.

Hailing from Southern California, Nicole is the Executive Assistant at Superior Attic, bringing over a decade of experience in Operations and Administration across diverse organizations. She thrives on simplifying processes, keeping everything running smoothly, and supporting her team with clear communication and strong follow-through. Nicole finds great fulfillment in being trusted to lead projects and appreciates the dedication of everyone at Superior Attic. Outside of work, she enjoys reading, cooking, thrifting, and spending time with her dog Duke and her cats. Known for keeping it real and connecting authentically, Nicole is always ready to help and ensure every need and question is handled—she’s here for the long haul.

From Los Angeles, Matthew is a Service Advisor at Superior Attic who brings a background in real estate and a passion for home improvement. With a BBA in Business Management and six years of experience in real estate, he combines sales and customer service skills to build strong rapport with clients. Matthew enjoys collaborating with his team to get the job done right and is motivated by the opportunity to help homeowners improve their spaces. Outside of work, he loves hiking, camping, and fishing. He’s committed to giving his best to ensure every customer receives service that truly enhances their home.

Gieleen Lagutin, Production Admin at Superior Attic, brings a blend of expertise and passion to the team. Originally from the Philippines, she graduated from San Pablo Colleges in Laguna. In her spare time, Gieleen enjoys cooking, reading, watching movies, and spending quality time with her family. She finds her role both challenging and rewarding, relishing the opportunity to learn and develop new skills every day. Proud to be part of the Superior Attic family, Gieleen ensures smooth and efficient production processes, contributing to the team's commitment to delivering high-quality projects that exceed customer expectations.

Marcos is the Sales Manager at Superior Attic, bringing over 20 years of sales experience and more than a decade in leadership roles. Based in Austin and referred by family, he quickly found his place in the company’s strong, values-driven culture. Marcos takes a genuine, down-to-earth approach to helping customers solve problems, always striving to connect on a personal level and understand what matters most to them. He’s passionate about growth—both in himself and in the company—and is motivated by being part of something great. Outside of work, Marcos enjoys hitting the gym, road trips, and exploring mental, physical, and spiritual development.

Based in Dallas, Jeff is a Service Advisor at Superior Attic with a rich background in renovations, new construction, and roofing. With nine years of experience working directly with homeowners, Jeff brings a calm, professional, and friendly presence to every interaction. His degree in telecommunications may not directly relate, but his deep understanding of construction, sales, and project management makes him a natural fit for the role. Jeff is driven by helping others—especially when he can bring comfort to customers during the heat of summer—and finds real fulfillment in solving problems and making lasting connections. Outside of work, he enjoys spending time with his kids, watching sports, live music, movies, and working out.

Justin Turner, originally from Houston, Texas, brings extensive experience in residential plumbing and HVAC to his role as Service Advisor at Superior Attic. After eight years as an in-home service plumber and later working in HVAC design and retrofit advising, moving into the insulation industry was a natural next step for him.

Justin loves being part of a team that helps families improve their home comfort and save money. Known for his attention to detail and genuine, customer-first approach, he takes the time to listen, understand each home's specific needs, and provide thoughtful, high-quality solutions. He's motivated by helping others and appreciates Superior Attic's supportive culture and leadership.

Outside of work, Justin enjoys spending time with his wife and three children, learning new skills, and collecting sports cards and memorabilia. Customers can count on Justin to always act with honesty, care, and their best interests in mind.

Tyler is originally from Amarillo, Texas and is our Lead Field Supervisor at Superior Attic - known for his easygoing nature, hands-on experience, and commitment to getting the job done right. He came to the team through a personal recommendation and quickly adapted, bringing with him a strong work ethic from his background in the auto paint industry. Tyler thrives in the field, where his outgoing personality and knack for reading people help him connect with customers and crews alike. He loves the “family feel” of the Superior Attic team and is motivated by the satisfaction of seeing transformed attics and happy homeowners. Outside of work, you’ll find him enjoying life—whether that’s camping, snowboarding, hunting, or hanging out at the lake.

Based in Round Rock, Texas, Hope is a Call Taker at Superior Attic who brings a bubbly personality, strong communication skills, and a genuine desire to help. With a background in customer service and early childhood education, she made the leap to something new and now enjoys the balance of working from home while still connecting with people daily. Hope is driven by the positivity of her coworkers and the support system around her. She focuses on listening, validating concerns, and guiding customers with clarity and care. Outside of work, she enjoys reading, doing crafts, and exploring new restaurants. For Hope, making someone’s day easier—just by answering their questions—is a win.

Originally from Fulda, Germany, Devin is a Call Taker at Superior Attic with a background in insulation from his time at Intech Supply. He enjoys working remotely and values the support of his team. Known for his outgoing nature and strong customer service skills, Devin connects easily with customers by showing genuine interest in their day and stories. He's motivated by seeing the real-world impact of his work and is always dedicated to finding answers—even if he doesn't have them right away. Outside of work, he's a creative spirit who enjoys juggling, magic, biking, art, guitar, and building.

Cameron Kendrick brings over seven years of commercial and residential construction management experience to his role as Service Advisor. Born in Japan to a military family and raised in Northern Virginia, he developed adaptability and a strong people-first mindset early on.

With a background as an on-site supervisor, Cameron is experienced in managing contractors, working directly with customers, and navigating a wide range of weather barriers and insulation systems. He especially enjoys face-to-face interactions with customers and prides himself on his construction knowledge, leadership skills, and ability to multitask.

Cameron is motivated by knowing his work truly helps people and believes strong relationships are built through trust, honesty, and clear communication. Outside of work, he enjoys traveling, sports, and all things dog. Go Dawgs! 🐾

Originally from Choctaw, Oklahoma, Carson Bullard is the creative eye behind Superior Attic's video content. With a background in media production and years of full-time videography experience, Carson combines a passion for storytelling with a long-standing interest in construction and building.

At Superior Attic, Carson enjoys documenting the real impact our work has on customers' lives and showcasing the high level of service our team provides. He brings strong cinematography skills and a sharp post-production process that brings each project to life.

Outside of work, Carson enjoys all sports and spending time outdoors. He values building genuine, personal connections with customers and is passionate about capturing every project with excellence.